How important are data and artificial intelligence in marketing today? That’s an exciting question that I have to answer separately. With data it’s like with New Year’s resolutions, for years every marketer has been talking about it and very few use it. If you look away from the usual advertising metrics like CPM (cost per mille), CTR (click through rate)…

2023 will be the year of Applied Artificial Intelligence (Applied AI), and this will lead to radical change in all areas of marketing and customer communications. With the recent releases of ChatGPT and VALL-E, it is clear that Generative Artificial Intelligence (GAI) will not only change marketing and customer service…

AAIC — Applied AI Conference 2022 is coming! I’m honored to be giving a talk on AI in Marketing Data Science at this great event next week! ! 📣 📈 In my talk about “First-Party Data Analytics & the future of Marketing” i will provide insights on how AI-based & data-driven marketing will develop. 📆 May 24 & May 25 online 📺 Linkedin Stream: https://www.linkedin.com/video/event/urn:li:ugcPost:6922104210410889217/ Youtube Stream: https://www.youtube.com/watch?v=PCrjanhXsC8 👋 Thanks a lot to AI Austria Matthias Grabner Clemens Wasner Jeannette Gorzala and ADVANTAGE AUSTRIA Alexandra Horvath Michael Otter

Linz, March 30, 2022 — The Linz-based marketing data science pioneer 506 and its cooperation partner FH OÖ Campus Hagenberg — Research Group AIST have been awarded a 6-figure grant for the further development of its AI-based analytics platform. This cloud solution collects proprietary data across the entire customer journey…

“𝙄 𝙝𝙖𝙫𝙚 𝙖𝙗𝙖𝙣𝙙𝙤𝙣𝙚𝙙 𝙩𝙝𝙚 𝙣𝙤𝙩𝙞𝙤𝙣 𝙤𝙛 𝙖𝙢𝙗𝙞𝙩𝙞𝙤𝙣 𝙩𝙤 𝙘𝙝𝙖𝙨𝙚 𝙩𝙝𝙚 𝙖𝙗𝙨𝙤𝙡𝙪𝙩𝙚 𝙢𝙞𝙙𝙙𝙡𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙧𝙤𝙖𝙙: 𝙢𝙚𝙙𝙞𝙤𝙘𝙧𝙞𝙩𝙮” “𝙄 𝙝𝙖𝙫𝙚 𝙖𝙗𝙖𝙣𝙙𝙤𝙣𝙚𝙙 𝙩𝙝𝙚 𝙣𝙤𝙩𝙞𝙤𝙣 𝙤𝙛 𝙖𝙢𝙗𝙞𝙩𝙞𝙤𝙣 𝙩𝙤 𝙘𝙝𝙖𝙨𝙚 𝙩𝙝𝙚 𝙖𝙗𝙨𝙤𝙡𝙪𝙩𝙚 𝙢𝙞𝙙𝙙𝙡𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙧𝙤𝙖𝙙: 𝙢𝙚𝙙𝙞𝙤𝙘𝙧𝙞𝙩𝙮” So begins Amil Niazi’s article in The Cut. You could also say “No Goals just vibes”.

Hand on heart, can you tell me off the top of your head which digital data, or rather which information, most influences your marketing and sales goals? No, I don’t mean digital paid media budgets and what CPM you pay on which channel. I mean all your activities, like paid…

With categories such as business or ROS (run over site), the few possibilities for audience definition are quickly named by many publishers. Even if the big duo Google and Meta will be allowed to track less in the future due to the #DSGVO and will become less accurate, the possibility…

When we got the great promise of the Austria Wirtschaftsservice in summer 202 about a funding of our AI supported 506 Analytics Platform, the joy was huge. At that time, there was no such intense discussion about how data privacy compliant tracking with Google Analytics is possible and it was…

The CNIL — Commission Nationale de l’Informatique et des Libertés considers the data transfer to the USA illegal after complaints from noyb.eu! “Google Analytics provides statistics on website traffic. Following complaints from the NOYB association, the CNIL, in collaboration with its European counterparts, has analyzed the conditions under which the…