Die Welt der künstlichen Intelligenz erlebt mit dem Aufkommen großer Sprachmodelle (LLMs) wie ChatGPT von OpenAI und Claude von Anthropic eine Revolution. Diese Modelle sind faszinierend, aber nicht ohne Mängel. …

Customers today expect highly personalized messages in return for the data they provide. McKinsey agrees: according to a survey by the firm, 71% of consumers expect companies to provide personalized interactions, and 76% are frustrated when they don’t. …

🚀 “Let’s use the AI revolution: Practical applications instead of technical overload”. As CEO of 506.ai, I see the rapid evolution of AI technology pose challenges to businesses on a daily basis. An article at the AI Alignment Forum confirms for me that there is an adaptive frontier, which is…

The biggest impact of this change is the creation of an unlevel playing field. Reddit and Twitter’s decision to restrict the use of their API data means that developers who have just started training their models may not have the ability to sufficiently train their own language models. …

How important are data and artificial intelligence in marketing today? That’s an exciting question that I have to answer separately. With data it’s like with New Year’s resolutions, for years every marketer has been talking about it and very few use it. If you look away from the usual advertising metrics like CPM (cost per mille), CTR (click through rate)…

2023 will be the year of Applied Artificial Intelligence (Applied AI), and this will lead to radical change in all areas of marketing and customer communications. With the recent releases of ChatGPT and VALL-E, it is clear that Generative Artificial Intelligence (GAI) will not only change marketing and customer service…

AAIC — Applied AI Conference 2022 is coming! I’m honored to be giving a talk on AI in Marketing Data Science at this great event next week! ! 📣 📈 In my talk about “First-Party Data Analytics & the future of Marketing” i will provide insights on how AI-based & data-driven marketing will develop. 📆 May 24 & May 25 online 📺 Linkedin Stream: https://www.linkedin.com/video/event/urn:li:ugcPost:6922104210410889217/ Youtube Stream: https://www.youtube.com/watch?v=PCrjanhXsC8 👋 Thanks a lot to AI Austria Matthias Grabner Clemens Wasner Jeannette Gorzala and ADVANTAGE AUSTRIA Alexandra Horvath Michael Otter

Linz, March 30, 2022 — The Linz-based marketing data science pioneer 506 and its cooperation partner FH OÖ Campus Hagenberg — Research Group AIST have been awarded a 6-figure grant for the further development of its AI-based analytics platform. This cloud solution collects proprietary data across the entire customer journey…

“𝙄 𝙝𝙖𝙫𝙚 𝙖𝙗𝙖𝙣𝙙𝙤𝙣𝙚𝙙 𝙩𝙝𝙚 𝙣𝙤𝙩𝙞𝙤𝙣 𝙤𝙛 𝙖𝙢𝙗𝙞𝙩𝙞𝙤𝙣 𝙩𝙤 𝙘𝙝𝙖𝙨𝙚 𝙩𝙝𝙚 𝙖𝙗𝙨𝙤𝙡𝙪𝙩𝙚 𝙢𝙞𝙙𝙙𝙡𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙧𝙤𝙖𝙙: 𝙢𝙚𝙙𝙞𝙤𝙘𝙧𝙞𝙩𝙮” “𝙄 𝙝𝙖𝙫𝙚 𝙖𝙗𝙖𝙣𝙙𝙤𝙣𝙚𝙙 𝙩𝙝𝙚 𝙣𝙤𝙩𝙞𝙤𝙣 𝙤𝙛 𝙖𝙢𝙗𝙞𝙩𝙞𝙤𝙣 𝙩𝙤 𝙘𝙝𝙖𝙨𝙚 𝙩𝙝𝙚 𝙖𝙗𝙨𝙤𝙡𝙪𝙩𝙚 𝙢𝙞𝙙𝙙𝙡𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙧𝙤𝙖𝙙: 𝙢𝙚𝙙𝙞𝙤𝙘𝙧𝙞𝙩𝙮” So begins Amil Niazi’s article in The Cut. You could also say “No Goals just vibes”.