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Gerhard Kürner
Gerhard Kürner

544 Followers

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Feb 13

ChatGPT, GPT-3 and AI are changing marketing: Who should fear for their job and what chance is there?

How important are data and artificial intelligence in marketing today? That’s an exciting question that I have to answer separately. With data it’s like with New Year’s resolutions, for years every marketer has been talking about it and very few use it. If you look away from the usual advertising metrics like CPM (cost per mille), CTR (click through rate)…

AI

7 min read

ChatGPT, GPT-3 and AI are changing marketing: Who should fear for their job and what chance is…
ChatGPT, GPT-3 and AI are changing marketing: Who should fear for their job and what chance is…
AI

7 min read


Jan 22

Why artificial intelligence is changing marketing forever

2023 will be the year of Applied Artificial Intelligence (Applied AI), and this will lead to radical change in all areas of marketing and customer communications. With the recent releases of ChatGPT and VALL-E, it is clear that Generative Artificial Intelligence (GAI) will not only change marketing and customer service…

Marketing

4 min read

Why artificial intelligence is changing marketing forever
Why artificial intelligence is changing marketing forever
Marketing

4 min read


May 19, 2022

AAIC — Applied AI Conference 2022 is coming!

AAIC — Applied AI Conference 2022 is coming! I’m honored to be giving a talk on AI in Marketing Data Science at this great event next week! ! 📣 📈 In my talk about “First-Party Data Analytics & the future of Marketing” i will provide insights on how AI-based & data-driven marketing will develop. 📆 May 24 &…

AI

1 min read

AAIC — Applied AI Conference 2022 is coming!
AAIC — Applied AI Conference 2022 is coming!
AI

1 min read


Mar 30, 2022

506 receives 6-figure FFG grant for further development of its AI-based Marketing Data Platform

Linz, March 30, 2022 — The Linz-based marketing data science pioneer 506 and its cooperation partner FH OÖ Campus Hagenberg — Research Group AIST have been awarded a 6-figure grant for the further development of its AI-based analytics platform. This cloud solution collects proprietary data across the entire customer journey…

Analytics

3 min read

506 receives 6-figure FFG grant for further development of its AI-based Marketing Data Platform
506 receives 6-figure FFG grant for further development of its AI-based Marketing Data Platform
Analytics

3 min read


Mar 27, 2022

No Goals just vibes

“𝙄 𝙝𝙖𝙫𝙚 𝙖𝙗𝙖𝙣𝙙𝙤𝙣𝙚𝙙 𝙩𝙝𝙚 𝙣𝙤𝙩𝙞𝙤𝙣 𝙤𝙛 𝙖𝙢𝙗𝙞𝙩𝙞𝙤𝙣 𝙩𝙤 𝙘𝙝𝙖𝙨𝙚 𝙩𝙝𝙚 𝙖𝙗𝙨𝙤𝙡𝙪𝙩𝙚 𝙢𝙞𝙙𝙙𝙡𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙧𝙤𝙖𝙙: 𝙢𝙚𝙙𝙞𝙤𝙘𝙧𝙞𝙩𝙮” “𝙄 𝙝𝙖𝙫𝙚 𝙖𝙗𝙖𝙣𝙙𝙤𝙣𝙚𝙙 𝙩𝙝𝙚 𝙣𝙤𝙩𝙞𝙤𝙣 𝙤𝙛 𝙖𝙢𝙗𝙞𝙩𝙞𝙤𝙣 𝙩𝙤 𝙘𝙝𝙖𝙨𝙚 𝙩𝙝𝙚 𝙖𝙗𝙨𝙤𝙡𝙪𝙩𝙚 𝙢𝙞𝙙𝙙𝙡𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙧𝙤𝙖𝙙: 𝙢𝙚𝙙𝙞𝙤𝙘𝙧𝙞𝙩𝙮” So begins Amil Niazi’s article in The Cut. You could also say “No Goals just vibes”.

Life

2 min read

No Goals just vibes
No Goals just vibes
Life

2 min read


Mar 21, 2022

If data is the new gold, where are the new gold mines?

Hand on heart, can you tell me off the top of your head which digital data, or rather which information, most influences your marketing and sales goals? No, I don’t mean digital paid media budgets and what CPM you pay on which channel. I mean all your activities, like paid…

Analytics

2 min read

If data is the new gold, where are the new gold mines?
If data is the new gold, where are the new gold mines?
Analytics

2 min read


Feb 24, 2022

More than half of publishers still miss out on better business performance due to first-party data

With categories such as business or ROS (run over site), the few possibilities for audience definition are quickly named by many publishers. Even if the big duo Google and Meta will be allowed to track less in the future due to the #DSGVO and will become less accurate, the possibility…

Dsgvo

1 min read

More than half of publishers still miss out on better business performance due to first-party data
More than half of publishers still miss out on better business performance due to first-party data
Dsgvo

1 min read


Feb 22, 2022

Data protection or competitive advantage?

When we got the great promise of the Austria Wirtschaftsservice in summer 202 about a funding of our AI supported 506 Analytics Platform, the joy was huge. At that time, there was no such intense discussion about how data privacy compliant tracking with Google Analytics is possible and it was…

Gdpr

2 min read

Data protection or competitive advantage?
Data protection or competitive advantage?
Gdpr

2 min read


Feb 10, 2022

Google Analytics privacy issue in France

The CNIL — Commission Nationale de l’Informatique et des Libertés considers the data transfer to the USA illegal after complaints from noyb.eu! “Google Analytics provides statistics on website traffic. Following complaints from the NOYB association, the CNIL, in collaboration with its European counterparts, has analyzed the conditions under which the…

Google Analytics

2 min read

Google Analytics in France
Google Analytics in France
Google Analytics

2 min read


Jan 21, 2022

KÜRNER´S 13 Out Now

Später und anders als erwartet, aber jetzt fertig und verfügbar. Kürner’s 13 sind meine persönlichen 13 Themen und Ansichten, die ich in den letzten 30 Jahren im Geschäftsleben selbst sammeln und erleben durfte. Jedes einzelne der 13 Kapitel basiert auf praktischen Erfahrungen und hat mir Höhen und Tiefen beschert. Von…

Kürners13

1 min read

KÜRNER´S 13 Out Now
KÜRNER´S 13 Out Now
Kürners13

1 min read

Gerhard Kürner

Gerhard Kürner

544 Followers

CEO 506 - The AI-powered future of customer intelligence! German & English — More on LinkedIn.com/in/gerhardkuerner

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