The party is over — the serious work begins!

Thanks to the great invitation from WienNord Serviceplan and the exciting conversations with Nana Siebert from DER STANDARD, the KI-ndergarten is slowly growing up.

The corporate strategy of “playing around” with Copilot or ChatGPT has unsurprisingly not led to any great results.
With this realization, we can now leave the social media bubble and get down to serious work. Midjourney and the like are great consumer products, but many issues are not solved in everyday business life, as Kevin Proesel (Serviceplan AI Lab) has shown and solved.

At the same time, a whole new era of knowledge transfer is beginning — how to make knowledge from vast amounts of data useful for agencies and marketing departments. Everyone has the information at all times, which will lead to new and better processes in marketing.

We haven’t even thought through many of them yet.